🦄 Ace of Cups - Luke Murphy's personal website |

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The Portfolio of Luke Andrew Murphy

Luke Murphy

This bit is so professional, I've even included my middle name. 👋 Hi there, I'm Luke, a designer, developer, writer, and consumate professional. I've been working in the industry for almost 20 years, and have lots of fun things to show you.

Table of Contents

<Case Studies>

Baseline Design System

An enterprise-level design system, a suite of Figma plugins, and a working demo app, built from scratch for zeroheight, and the proving ground for how design systems feed AI tooling.

  • Product Design
  • Front-end Development

Dec 2025 - Aug 2026

Read more →

Design System Maturity Model

A six-axis maturity model for design systems, a book, and a free assessment tool, built for zeroheight to give teams a language for where their system actually is.

  • Research & Writing
  • Product Design

2026 - Present

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Year in Review

A standalone microsite for zeroheight, showcasing our customers' activity on the platform from the previous year, using live data and animations to create a dynamic and engaging experience.

  • Product Design
  • Front-end Development

Dec 2025

Read more →

Converge Conference

Creative direction and organization of the Converge conference, an annual design systems conference run by zeroheight.

  • Design Advocacy
  • Creative Direction

Sep 2021 - May 2026

Case Study Coming Soon

Memrise Learning Redesign

A complete redesign of the core learning experience on Memrise's web platform.

  • Product Design

Mar 2019 - Nov 2019

Read more →

Single Continue Button

Reworking the primary action in Memrise learning sessions to be intuitive and smart, based off of user needs.

  • Product Design

June 2018

Case Study Coming Soon

Mr & Mrs Smith Members Portal

A UX redesign of the Mr & Mrs Smith membership portal, focusing on improving the user experience and accessibility.

  • UX Design

Jan 2015 - Mar 2015

Case Study Coming Soon

Nothing Sounds Good

Launching and running a vinyl subscription service, with a focus on curating and promoting new music.

  • Brand Design
  • Product Design
  • Product Lead

Sep 2021 - May 2026

Case Study Coming Soon

<Resume>

Experience

zeroheight

Feb '21 – Present

Head of Advocacy

Managing the design and developer advocacy for zeroheight, including stategy and execution. My day-to-day switches between creating content, running events, consulting with customers, and building tools and resources for the team.

Memrise

Mar '16 – Jan '21

Head of Design / Snr. Design Manager / Product Design

Design strategy, hiring, design management, design advocacy, product design, product strategy, User testing, product illustration, front-end development.

Mr & Mrs Smith (contract)

Jan '15 – Mar '15

UX Lead - Membership

Product design, UX design, visual design, prototyping, testing.

Microsoft (contract)

Sep '13 – Jun '14

Program Manager

Influencer management, sponsorship management, content marketing, program management

Freelance

Jul '13 – Mar '16

Designer, developer, illustrator, and speaker.

33 Digital

Dec '09 – Jul '13

Creative Account Director

Creative direction, design, UX, front-end development, project management

Education

Macquarie University

2003 – 2008

BA: Contemporary Music Studies; Media and Cultural Studies.

Skills

  • Product Design
  • Front-end development
  • Product management & strategy
  • Public speaking
  • Writing
  • Illustration
  • Audio production
  • Communications & marketing
  • Bow fighting*

* Not technically true, but I thought it might get me an interview.